1. Because dark chocolate is good for you.
2. Why not eat chocolate?
3. It's there.
4. Someone gave you chocolate as a gift, and it would be rude not to snarf it down.
5. *The Aunt* is due for a visit, and chocolate's the only thing that keeps your fangs from growing down to the ground.
6. You're at a chocolate tasting event.
7. Why just eat chocolate? It comes in drinkable varieties, too.
8. Everybody else around you is eating chocolate.
9. Your chocolate habit won't get you arrested (unless you're shoplifting your chocolate) or land you in rehab.
10. It's a dirty job, but someone has to do it, and you're willing to make the sacrifice.